Brad Marcum

I’m a product design lead with over 10 years of experience in healthcare UX, located in Durham, North Carolina.

I'm a skilled end-to-end designer. I'm an engineer and former developer.

I bridge the gap between technical logic and human empathy.

I’m an engineer with a creative brain.

This drives me to create attractive, innovative things that function as good as they look. And developers can actually build them.

My strongest skills are…

With over 50 projects for payers, HCPs, and patients, I already speak the language of healthcare users.

Healthcare UX

My experience with AI runs deep and it requires judgement and oversight (especially in healthcare).

AI-Fluency

My Dev background means I design things engineers can actually build, reducing friction and rework.

Dev-Ready Design

I produce measureable outcomes: +72% conversions, +77% utilization, and $400K savings.

UX Strategy

Strong visual execution is important to me and it’s something that sets my work apart.

UI / Visual Design

I build systems that scale to give Dev teams a single source of truth and reduce design debt.

Design Systems

My design decisions are grounded in evidence, because in healthcare assumptions = patient risk.

User Research

I very good at spotting what works, what’s broken, and what opportunities were missed.

Expert Reviews

I use prototypes to validate designs before a single line of production code is written..

Interactive Prototyping

With over 50 projects for payers, HCPs, and patients, I already speak the language of healthcare users.

Healthcare UX

My experience with AI runs deep and it requires judgement and oversight (especially in healthcare).

AI-Fluency

My Dev background means I design things engineers can actually build, reducing friction and rework.

Dev-Ready Design

I produce measureable outcomes: +72% conversions, +77% utilization, and $400K savings.

UX Strategy

With a deep knowledge of UI design, I can create beautiful UI fast.

UI / Visual Design

I build systems that scale to give Dev teams a single source of truth and reduce design debt.

Design Systems

My design decisions are grounded in evidence, because in healthcare assumptions = patient risk.

User Research

I very good at spotting what works, what’s broken, and what opportunities were missed.

Expert Reviews

I use prototypes to validate designs before a single line of production code is written..

Interactive Prototyping

With over 50 projects for payers, HCPs, and patients, I already speak the language of healthcare users.

Healthcare UX

My experience with AI runs deep and it requires judgement and oversight (especially in healthcare).

AI-Fluency

My Dev background means I design things engineers can actually build, reducing friction and rework.

Dev-Ready Design

I produce measureable outcomes: +72% conversions, +77% utilization, and $400K savings.

UX Strategy

With a deep knowledge of UI design, I can create beautiful UI fast.

UI / Visual Design

I build systems that scale to give Dev teams a single source of truth and reduce design debt.

Design Systems

I very good at spotting what works, what’s broken, and what opportunities were missed.

Expert Reviews

I use prototypes to validate designs before a single line of production code is written..

Interactive Prototyping

LEARN MORE ABOUT ME

I've created digital experiences for numerous well-known companies, spanning a wide range of industries, on over 70 projects.

Here's a little bit of what I do...

SEE SOME CASE STUDIES

Let's connect!

Direct contact info

919.397.4778

bmarcumux@gmail.com

Raleigh-Durham, NC

Connect on LinkedIn